Marketing, as a discipline and field of study in the faculty of Business Administration of Imo State University, was established in the faculty during the 1993/94 academic year. It is a functional department in the entire faculty of Business Administration. Beginning with an initial population of 50 students and a staff strength of only one Marketing Major lecturer and other supporting and part time academic staff, the population of the students within the discipline has increased to 399 during the 2006/2007 academic year.
Marketing is not merely buying and selling goods and services as erroneously perceived and interpreted by many people within and outside the Nigerian society. Marketing, as a discipline and philosophy, is based on doing everything by the organisation and individual concerned to research into the customers’ various needs and wants, integrate all resources available in the organisation to produce, price, promote and distribute the customers’ needs satisfying products to these same customers at good rewards. Included also are after sales services rendered and responsiveness to the environment by the forward looking marketers. The objective of this discipline therefore is to train marketers with this concept in mind and not to produce open stalls traders who merely buy and sell goods and services at a profit. Trained marketers are very scarce in the Nigerian society, business organisations and academic institutions and as such people from both related ( management, accountancy, banking and finance, and economics ) and non related field like sociology, psychology, etc. Thake up most of the available positions reserved for marketers in most of the Nigerian business organisations. This decision is based on the wrong impression that as long as they convert already made products into money through and exchange process, that they are equally marketers.
The Nigerian business environment is becoming highly competitive, dynamic, undeterministic and innovative and as such business organisations should require urgently academically trained marketers with foresight, dynamism, innovativeness, customer-satisfaction consciousness and strategically oriented. These and more are what the discipline is out to achieve.
To qualify for admission into the Marketing Department, candidates must possess at least five credit level passes in SSCE or O’level GCE or NECO/NABTEB which must include English language, Mathematics and Economics.